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Pay per click management

Our Process

	Analysis of your Website and Business Goals
	Determine your PPC Objective
	Determine your Budget
	Set up all PPC Accounts
	Keyword Research and Selection
	Writing Keyword Rich Ad Titles and Descriptions
	Bid Management
	Monitor and Evaluate all of your Ads
	Weekly Campaign Progress Reports
	Tweaking of Ads and Keywords
	Ensure and monitor all ROI

Analysis of your Website and Business Requirements

We do a comprehensive analysis of your website and PPC needs. One of our expert PPC representatives will consult with you to determine your PPC needs and requirements. Based on our analysis and your input, we will determine:

	Target Markets
	Competitors
	Business Requirements
	Budget

Determining your PPC Objective

The objective of your PPC campaign will depend upon the products or services you promote through your Pay Per Click ads.

Like every other form of advertising, the main objective of any campaign is ROI.

	Monetary Conversion - How much does it cost to convert?
	Regular Sign-ups - How much are you willing to spend?
	Free Sign-ups - How many free sign-ups will it take to get a paying customer?
	Information submissions - monetize the cost per- information form submitted.

Determining your Budget

Depending upon your PPC campaign objective, and your financial resources, we will determine what type of campaign is best suited for your budget.

Pay Per Click Management

Setting up PPC Accounts

We currently manage - and offer services - for the top ten PPC search engines: Google Adwords, Yahoo Search Marketing, Findwhat, Search feed and other major search engines like Enhance, Search 123, Kanoodle, Epilot, Findology and Goclick. After our initial consultation we will determine which search engine is most appropriate for you. After we have determined the appropriate search engines, we will set up your accounts with them. Account username and passwords will be as per your request.

Keyword Research and Selection
Keyword phrases are the foundation for a successful PPC campaign.
We do an extensive analysis of your website (and the services you offer), as well as your competitors' websites. It is imperative that we understand your customers mindset in order to come up with a list of effective keywords. We also use the PPC search engines keyword tools and other proprietary software. Based on analysis and research, we develop a comprehensive list of keywords.

From this comprehensive list we select the best keywords. We only pick l keywords that we are sure will generate quality traffic to your site.

Writing of Keyword Rich Ad Title and Descriptions

We create attention grabbing Ad copy. However, we make sure that the ad titles and descriptions are relevant to your keywords, and to your website. All ad copy should reflect your site, your desired target market, and to your business goals.

PPC ads act like a gateway to attract the right customer to you site. If you have the right words in your title and description this will insure you quality traffic and good ROI. However, if the ads are not specific enough, you will receive lots of irrelevant traffic and unnecessary clicks, thereby increasing your PPC expenditures and reducing your ROI.

Bid Management

No two businesses are exactly the same, and the same holds true for PPC Bid Management. We have a highly skilled team ready to manage your bids and make sure you retain a top position through the use of lucrative keywords. We monitor your bid amount every day (and that of your competitors) to make the necessary changes accordingly. We will not only maintain your position, but also analyze the bids, to increase and decrease the bid amount as per your budget and overall ROI.

Monitoring and Evaluation of Ads

We monitor your ads daily and evaluate and analyze their performance. We check the number of clicks your ads are receiving, and how many of them are converting to buyers. Our team identifies keywords that are used most often by searchers and that drive targeted traffic.

Campaign Weekly Progress Reports

Every Monday our PPC ad team will review your PPC campaigns. We will review your campaign by the following parameters:

	Total Clicks
	Total Spent
	Number of Conversions
	Cost Per Conversion

Tweaking of Ads and Keywords

We evaluate and analyze PPC campaign’s weekly and monthly, and send reports to determine if ads and keywords need tweaking. After the review we infuse fresh ideas to your PPC campaigns.

	Add new ads and pause those ads that are not giving the desired clicks and conversions
	Add new set of keywords to your campaign and create new ads
	Hike the bid amount to get the appropriate top positions, depending on your PPC budget.

Ensuring ROI

We ensure optimal performance of your PPC campaigns. Like every other form of promotion, the success of a PPC campaign is gauged by its ROI. The prime concern for any PPC ad is - not only to generate traffic - but to generate traffic that converts to buyers.

	Which keywords that have generated quality traffic?
	Which ads resulted in conversion?
	Which keywords and ads did not get the desired result?
	How much has been spent on the clicks?
	After evaluating all aspects of your PPC campaign, we set up a campaign that ensures appropriate Return on Investment (ROI)

Telephone: 1-866-804-0307